Fittes – Aria Vent in New York
Fittes, formerly known as Aria Vent, invents products that are a stylish substitutes to the traditional building components and accessories that often go unnoticed. The company aims to create thoughtful and innovative designs that are functional. All of their products are manufactured in the United States.
THE ASK
MediaMax was tasked with growing the Fittes’ brand visibility nationwide through targeting specific cities around the United States. To achieve this goal, Fittes would promote their products by utilizing email marketing tactics targeted to architects, contractors, construction and interior designers as well as homeowners in the New York area.
SOLUTION
eMax (Targeted Dedicated E-Mails) – Personalized email messages were delivered directly to a highly targeted audience of architects, contractors, construction and interior designers as well as homeowners located in or near the New York areas. With a guaranteed CTR of 2%, eMAX is specifically designed to drive awareness and engagement.
INDUSTRY
Construction and Mechanical Design
The Results
For Fittes in New York, the metric of success was predicated on awareness and reach. The campaign sent emails to the inbox of 93,000 individuals and of that around 22% viewed the email and 2,200 clicked to learn more. This displays significant reach and engagement, showcasing the campaign’s effectiveness in generating interest.