Boston Architectural College

Industry: Edcuation

Client Type: Local Brand

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The Boston Architectural College began as a professional club in 1889. In the 1940s, the curriculum was modernized to emphasize history, theory, materials, and methods. In 1971, they became the first accredited architecture program with a work component in the US. Since then, they have introduced pioneering programs in interior architecture, landscape architecture, and design studies.

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Objective

Build awareness and increase enrollment of Boston Architectural College’s Interior Design program among enthusiasts in the Boston Metro area.

Solution

Leverage the industry’s media icon, Architectural Digest, to run a geo-targeted ad in the local Boston area.

Geography:

Boston Metro

Recommended Media

Architectural Digest

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