The Global Ambassador
Experience The Global Ambassador, a 141-room luxury hotel at Arizona’s Camelback Mountain, where world-class service, striking design, and vibrant dining come together to create a refined stay for the modern traveler.
MediaMax was tasked with driving direct bookings and sales for The Global Ambassador through maxIQ programmatic display
To maximize reach and conversions, MediaMax leveraged its maxIQ Programmatic Display. This strategic approach delivers digital display ads across premium publisher networks with precision, using advanced data insights to reach high-value consumers. By combining behavioral and site retargeting, maxIQ drove strong and measurable results.
Key strategies included:
Behavioral targeting – An advertising delivery tactic where online ads are targeted to a browser based on the user’s “behavior” or activities on the web.
Retargeting – The targeting of users who have previously visited a website or used a mobile app, as they browse elsewhere on the web.
The Global Ambassador’s targeted sales campaign generated 1 million impressions and over 30 conversions, clearly demonstrating its revenue impact.
– 1M+ Impressions
– 580+ Clicks
– 30+ Conversions
