Minnesota Opera
Founded in 1963 in Minneapolis, Minnesota Opera is known for bold, innovative productions and its mission to expand the art of opera through musical storytelling.
MediaMax was tasked with increasing brand awareness and driving direct sales for Minnesota Opera through a strategic paid social advertising campaign.
To maximize reach and conversions, MediaMax leveraged a targeted Meta advertising strategy across Instagram and Facebook. This approach ensured highly efficient delivery to the right audience segments, optimizing engagement and driving direct sales.
Key strategies included:
— Advanced Audience Targeting – Reaching opera enthusiasts and high-intent consumers through interest and behavior-based segmentation.
Minnesota Opera’s campaign, focused on awareness and sales, drove 360K+ impressions and 220+ conversions, showcasing its impact on engagement and revenue.
– 360K+ Impressions
– 2K+ Clicks
– 220+ Conversions
