Client

Awesome Alpharetta

Awesome Alpharetta, located just 22 miles north of Atlanta, seamlessly blends Southern charm with modern sophistication. The city boasts over 250 shops, more than 200 dining options, and a vibrant arts and music scene. With its rich offerings, Alpharetta provides a dynamic and memorable experience for all.

The Ask:

To increase regional tourism interest in Awesome Alpharetta by targeting affluent, travel-savvy readers in the Atlanta market.

Solutions:

Tapping into our exclusive partnership with Conde Nast, Awesome Alpharetta’s ads were featured in Conde Nast Traveler, to reach southern travel enthusiasts.

Ads were geo-targeted to reach the subscribers of Conde Nast Traveler in Awesome Alpharetta’s top feeder market – Atlanta.

The Results:

The alignment of Awesome Alpharetta with the editorial content of Conde Nast Traveler elevated the brand’s perception and positioning among affluent, travel-savvy readers. By geo-targeting ads, Awesome Alpharetta was able to allocate budget throughout the year providing frequency to further help generate awareness.

33509378748_4eedc80374_o