Visit Lake Tahoe
Visit Lake Tahoe invites travelers to experience the breathtaking beauty of the Sierra Nevada, where crystal-clear waters, year-round outdoor adventures, and vibrant local culture come together. From skiing and hiking to lakeside dining and events, Lake Tahoe offers an unforgettable destination for leisure and gatherings alike.
THE ASK
MediaMax partnered with Visit Lake Tahoe to boost brand awareness through a targeted, personalized strategy using eMAX dedicated emails, engaging travel-savvy and diverse audiences across their top markets.
SOLUTION
MediaMax executed a strategic eMAX campaign to maximize reach and awareness, delivering tailored exposure to key audiences while amplifying brand recognition and strengthening engagement for Visit Lake Tahoe.
INDUSTRY
Travel / Resorts
The Results
For Visit Lake Tahoe, the metric of success was predicated on awareness. The campaign showed significant reach and engagement, driving over 897,000 views and 137,000 clicks. This highlighted the campaign’s positive impact in generating interest.