Meet Boston
Meet Boston is the official destination marketing organization for the Greater Boston area, dedicated to promoting the city as a premier travel and meeting destination. Their mission is to elevate Boston’s vibrant neighborhoods and diverse communities by amplifying their stories locally and globally, delivering inclusive programs that drive the local economy and enhance the visitor experience.
To increase regional tourism interest in Boston by targeting affluent, travel-savvy readers in key Northeastern and Midwestern markets.
Tapping into our exclusive partnership with Conde Nast, Meet Boston’s ads were featured in Conde Nast Traveler, to reach travel enthusiasts, and Bon Appetit, to promote the growing culinary scene in Boston.
Ads were geo-targeted to reach the subscribers of Conde Nast Traveler and Bon Appetit in Boston’s top feeder markets, including New York, Philadelphia and Chicago.
The alignment of Meet Boston with the editorial content of Bon Appetit and Conde Nast Traveler elevated the brand’s perception and positioning among affluent, travel-savvy readers. By geo-targeting ads, MEET BOSTON was able to allocate budget throughout the year providing frequency to further help generate awareness.
