Frette
Frette is a luxury Italian brand known for its exquisite craftsmanship and timeless home linens, including bedding, bath products, and accessories made from the finest natural fibers. Renowned for its elegant designs and superior quality, Frette is a symbol of sophistication.
THE ASK
MediaMax was tasked with increasing visibility and awareness by showcasing Frette’s offerings through programmatic advertising (maxIQ).
SOLUTION
maxIQ Premium Programmatic Advertising – With access to over 3,000 data providers, MediaMax uses informed insights to create custom audience segments based on demographics, behaviors, and geography.
INDUSTRY
Home – Luxury Linens
The Results
For Frette, success was defined by heightened brand awareness. The campaign’s impressions showcased Frette’s linens to a precisely targeted audience, reaching its ideal consumers.