Granite Links Golf Club
Granite Links Golf Club is located on top of Quincy Quarries and is the premier venue for golf, weddings, & celebrations in the Boston area.
THE ASK
MediaMax was tasked with boosting the brand’s recognition for Granite Links Golf Club within the Boston DMA through programmatic advertising (maxIQ).
SOLUTION
maxIQ Premium Programmatic – With access to over 3,000 data providers, MediaMax uses informed insights to create custom audience segments based on demographics, behaviors, and geography.
INDUSTRY
Golf Resort
The Results
For Granite Links Golf Club, the media strategy of incorporating maxIQ display and social media, effectively engaged the target audience. Results included a high number of impressions, substantial clicks, and a noteworthy CTR, all indicating a successful campaign. This has bolstered Granite Links’ standing as a top destination in the Boston area.