Minnesota Opera
Minnesota Opera was founded in 1963, located in Minneapolis, Minnesota and is known for its innovative and creative productions. The Minnesota Opera has a mission to continue the art of opera by expanding musical storytelling.
THE ASK
MediaMax was tasked with growing Minnesota Opera’s engagement and increase sales over a 2-month period through social.
SOLUTION
Social – Utilizing social media, ads were delivered directly and efficiently to the target audience. Ads were served across Meta, including Instagram and Facebook and was optimized based on performance.
INDUSTRY
Arts & Culture
The Results
For the Minnesota Opera, the metric of success was predicated on interactions and ticket sales (conversions). Our campaign demonstrated overall reach and engagement, driving approximately 220 conversions and displaying the campaign’s effectiveness in generating interest and sales.