SHM Architects
SHM Architects, PLLC is a boutique design studio founded in 2005 in Dallas, Texas. Principals David Stocker, Mark Hoesterey, Enrique Montenegro, Nicholas McWhirter, and Hans Herrmann have assembled a gifted team focused on generating thoughtful architecture, interiors and landscapes that are simultaneously logical and beautiful. At SMH Architects, they believe in creating beautiful places with purpose requires two things: passion and time.
THE ASK
Build awareness among an uber affluent audience of homeowners in the Dallas market.
SOLUTION
Social – Utilizing social media ads on META, ads were delivered directly and efficiently to the target audience.
maxIQ Premium Programmatic – using AI targeting coupled with retargeting, MediaMax served display ads to the target audience to create a multi-channel media campaign.
INDUSTRY
The Results
SMH Architects’ campaign focuses on driving awareness among a affluent audience of homeowners. The campaign drove over 1.6 million display impressions with a CTR of 0.7% and over 1.3 million social impressions with a CTR of 1.90%.