Shades of Light
Shades of Light is a company that specializes in lighting fixtures and home decor. They offer a wide range of products, including chandeliers, pendant lights, table lamps, wall sconces, and outdoor lighting, among others. Shades of Light is known for its diverse selection of stylish and unique lighting designs, catering to various interior design styles and preferences.
THE ASK
We were tasked with growing the brand’s sales over a 2-month period through programmatic advertising (maxIQ) and social.
SOLUTION
maxIQ Premium Programmatic – With access to over 3,000 data providers, MediaMax uses informed insights to create custom audience segments based on demographics, behaviors, and geography.
Social – Utilize social media ads delivered directly and efficiently to your target audience at a time when they are most receptive to your marketing message.
INDUSTRY
Home Decor
The Results
For Shades of Light, the metric of success was predicated on sales. Our campaign demonstrated significant reach and engagement, driving over 200 conversions and showcasing the campaign’s effectiveness in generating interest and driving sales.