Serene Suites
Serene Suites offers specialized memory care for individuals living with Alzheimer’s disease and dementia. With personalized support, engaging activities, chef-prepared meals, and inviting outdoor spaces, the community creates a warm, nurturing environment focused on enhancing quality of life and providing peace of mind for families.
THE ASK
MediaMax’s primary objective was to increase the Serene Suites web traffic along with brand recognition and awareness. To accomplish this goal, the campaign utilized display, social and search engine marketing (SEM).
SOLUTION
maxIQ Premium Programmatic – With access to over 3,000 data providers, MediaMax uses informed insights to compile specific audience segments based on demographics, behaviors, and geography.
Social – Utilizing social media, ads were delivered directly and efficiently to the target audience. Ads were served across META, including Instagram and Facebook and was optimized based on performance.
maxIQ Search Engine Marketing (SEM) – MediaMax drives targeted traffic and increases visibility across search engines through strategic paid search campaigns. By reaching audiences actively searching for relevant products and services, we help brands connect with high-intent customers, generate qualified leads, and maximize advertising performance.
INDUSTRY
Assisted Living
The Results
The campaign successfully increased brand awareness and drove website traffic across SEM and social channels, generating over 1.2 million impressions and 9,500 clicks combined. SEM delivered a strong 4.96% click-through rate, while social contributed significant reach and engagement, with 244,260 impressions and 6,618 clicks. Together, these results demonstrate the campaign’s ability to expand brand visibility, engage target audiences, and encourage website visits across multiple digital channels