Northlight Theatre
Northlight Theatre is one of Chicago’s largest and longest-running nonprofit theatres producing five mainstage shows annually. Northlight engages in audience outreach and community programs, and provides comprehensive arts education for underserved students.
THE ASK
MediaMax was responsible for increasing Northlights’s brand awareness through targeted dedicated e-mails (eMax).
SOLUTION
eMAX (Targeted dedicated e-mails) – Personalized email messages were delivered directly to a highly targeted audience of affluent international travelers. With a guaranteed CTR of 2%, eMAX is specifically designed to drive awareness and engagement.
INDUSTRY
Arts & Culture
The Results
For Northlight Theatre, the metric of success was predicated on brand awareness. The campaign revealed participation and involvement. It demonstrated a CTVR of 15%, displaying the campaign’s impact in creating interest and promoting sales.