Williams Lumber & Home Centers
Williams Lumber & Home Centers has proudly served homeowners, contractors, and DIY enthusiasts for generations, offering top-quality lumber, hardware, and home improvement products. Committed to excellence, Williams Lumber helps customers tackle projects of any size with trusted advice, reliable products, and a dedication to the community.
To increase interest in Williams Lumber & Home Center by targeting affluent, architecture-savvy readers in the New York market.
Tapping into our exclusive partnership with Conde Nast, Williams Lumber & Home Center’s ads were geo-targeted and featured in Architectural Digest,Bon Appetit,Conde Nast Traveler,The New Yorker,Vanity Fair, to reach design enthusiasts in their top feeder market – Mid Hudson New York region.
The alignment of Williams Lumber & Home Center with the editorial content of Architectural Digest, Bon Appetit, Conde Nast Traveler, The New Yorker, Vanity Fair elevated the brand’s perception and positioning among affluent, decor-savvy readers. Through strategic geo-targeting, the brand was able to allocate its budget throughout the year—ensuring consistent ad frequency and driving sustained awareness.
