Client
Williams Lumber & Home Centers
Williams Lumber & Home Centers
Industry:
Home Improvement
Media Strategy:
This co-op campaign focused on building awareness for their retail locations. Strategic alignment with prestigious lifestyle publications complemented the brand’s messaging.
Regions:
The campaign was concentrated in the Mid Hudson New York region.
Total Consumer Reach:
The campaign successfully reached a substantial audience of 518,400 individuals, bolstering awareness of Williams Lumber & Home Centers within the Mid Hudson New York area.
