Client

Maryland Department of Commerce

Discover the Maryland Department of Commerce, where business advocacy, strategic connections, and statewide initiatives come together to drive growth, innovation, and opportunity for Maryland’s diverse business community.

The Ask:

To boost economic development and support Maryland businesses, by targeting affluent, travel-savvy readers in their markets, connecting with audiences who value business growth, innovation, and investment potential in Maryland.

Solutions:

Tapping into our exclusive partnership with Condé Nast, Maryland Department of Commerce’s ads were featured in Wired reaching business enthusiasts and inspiring potential investments.

Ads were geo-targeted to reach the correct audience in Maryland Department of Commerce’s top markets.

Results:

The alignment of Maryland Department of Commerce with the editorial content of Wired elevated the brand’s perception and positioning among affluent, travel-savvy readers. By geo-targeting ads, Maryland Department of Commerce was able to allocate budget throughout the year providing frequency to further help generate awareness.

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