Blog

How Expert Marketers Target Audiences In Major Cities

One of the hardest parts about marketing is promoting your business to people who are most likely to become customers. Expert marketers are incredibly savvy with their time and advertising spend. To ensure they are reaching a wide and qualified audience, expert marketers target consumers in major cities. Let’s look at an example. An interior…

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Geo-Targeting For Your Business: The Positive ROI

Geotargeting, or location-based technology, delivers content to a user based on their location. Campaigns can be set up by city, zip code, IP address, device ID or GPS signals. By geotargeting users, you can capture them in a relevant setting and mindset. Location-based targeting is so effective, about half of national brand marketing executives expect…

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Why These 7 Magazines Can Be Your Key To Brand Awareness

For almost 300 years, magazines have been used as a vessel for storytelling. Powerfully evocative, they drive deep feelings and relationships with their readers. While some are innovative and technical, others are creative and aspirational, but all magazines possess a powerful commonality, the printed word. Expertly researched, thoughtfully written and carefully edited, these printed documents…

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Summer Road Trip Sweepstakes

It’s summer! Yay! Let us take you on a road trip across the country. In our annual Road Trip Sweepstakes, you can win fun prizes and learn more about MediaMax along the way. Enter Road Trip Sweeps Here For fifteen years, we have been working with brands, small and large. As local media experts, we…

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The Marketing Conundrum: What’s Next?

As we know, technology has changed business and certainly the marketing landscape. Forever. We thought we would get perspective from a marketing executive who has been on the forefront of marketing and technology throughout her whole career. Hear what she has to say… Nancy A. Shenker is a marketing innovator, brand builder, writer, speaker, and…

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5 Tips for Getting the Most Out of Your Digital Ad Creative

Ads are getting more creative. More versatile. More transformative. Print and digital ads were once utilized for marketing purposes only, but today, they can be found in all parts of the purchase funnel. When you look at the life cycle of an ad, you can see how they are effective at driving awareness, turning curiosity…

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How to Reach Your Target Market in 4 Steps

Are you ready to reach your target market? Once you have defined who you are trying to reach, the next step is to connect with these individuals. Be sure that you have taken the time to clearly define your target audience, as reaching them will depend on who they are, where they like to hang…

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How Successful Companies Spend Their Advertising Budget

Ten percent. This is the portion of revenue that businesses are told to invest in their annual marketing budget. But is this really true? How can we compare a startup company to a well-established brand like Apple? As marketing budgets continue to rise, more companies are choosing to ditch the 10% rule and go after…

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Facebook Uncovered: Verifying the Best Data

On the heels of all of the buzz surrounding Facebook these days, MediaMax wants to provide some key information to help our clients and prospective clients feel more confident about the quality of our first-party data (MaxIQ) and drive more success with our audience-driven Facebook ads. Here’s a brief Q&A with our Head of Digital,…

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