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Podcast Advertising Can Be a Game Changer. Here’s How

The number of podcast listeners in the US has almost doubled in the last nine years, a trend that is only likely to continue in the future. Due to a sharp increase in podcasts, many advertisers are using this trend to promote products and services. According to statistics provided by Apple, as of 2018 there…

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Leader Perspectives: Multichannel Marketing in Real Estate

Marketing real estate is an art as much as it is a skill, especially for luxury real estate. Speaking directly and engaging affluent clientele requires the right insights, the proper intel, and certainly a multichannel approach. We had the pleasure of connecting with Stephanie Anton, President of Luxury Portfolio International and Leading Real Estate Companies…

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Win the Holiday Game

It’s almost a wrap. Holiday sales continue to blur the eyes of consumers and retail is buzzing. Companies are certainly reaping the benefits but they can also waste money if they’re not targeting the right people at the right time. So, how can you reach your next best customer? We’ll teach you a few key…

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The Year of the Inclusive CMO: 7 Predictions for 2019

One thing we marketers can always predict is change…rapid change. Our industry is transforming at record speed, super-charged by new technologies and talents. Although I have long believed that every year is the Year of the CMO, he or she who is closest to the entire customer experience will be the closest to the business.…

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MediaMax Announces New Vice President Appointments

MediaMax Announces New Vice President Appointments Company’s digital growth spurs employee promotions of VP, Digital and VP, Ad Operations November 30, 2018 – Valhalla, NY – MediaMax Network (MMN), the leading provider of integrated local advertising solutions, announces the appointments of Maribel Adams and Natalie Corniel to Vice President, Digital and Vice President, Ad Operations,…

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Tis’ the Season!

Have yourself a merry little playlist with David Bowie, Mariah Carey, Elton John, Michael Buble, and more! Enjoy!   Wishing you a wonderful holiday and joyous New Year!  

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What are the Advantages of Geo-Targeted Advertising?

What are the Different Types of Targeting? Panel Based Data First Party Audience Data Geography Third Party Audience Data   Look Alike Targeting Third Party Retargeting Data Custom Micro Segmentation Why is geography an important part of the marketing mix? Every product or service belongs more to a certain category of buyers. These niche markets…

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How Expert Marketers Target Audiences In Major Cities

One of the hardest parts about marketing is promoting your business to people who are most likely to become customers. Expert marketers are incredibly savvy with their time and advertising spend. To ensure they are reaching a wide and qualified audience, expert marketers target consumers in major cities. Let’s look at an example. An interior…

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