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Studies have shown time and time again that print advertising is one of the most effective, if not the most effective form of advertising. The 2020 Magazine Media Factbook showcases that the Magazine Return on Ad Spend (ROAS) is easily the highest overall at $6.51, followed by TV at $3.23, followed by digital at $2.43.…

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David vs. Goliath   In contemporary language, “David vs. Goliath” has come to reference an underdog situation. In the Bible, Goliath is described as 9 feet, 9 inches tall, larger than life, and the champion of the Philistines. He wears a bronze coat of armor weighing 5,000 shekels and wields a bronze javelin weighing another…

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  There is a Small Business Month?   If you have received an email from MediaMax in the past three weeks, you have probably learned that May is Small Business Month. And while for us, every month is Small Business Month, the fact that way back in 1963 the government deemed May Small Business Month[1]…

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“Life is like riding a bicycle. To keep your balance, you must keep moving.” – Albert Einstein 🚲 I moved last Monday, and I’m feeling pretty settled now after all the craziness. A big upside of moving is the chance to get rid of lots of stuff you no longer need. (Like my “Live Laugh…

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For more than a decade, MediaPost’s Digital Out-of-Home Awards have honored the most creative, innovative and effective communications in digital out-of-home media. During my years as MediaPost’s Director of Marketing, it was a real pleasure to be part of a team bestowing ad industry recognition on the best work in the space. And great fun…

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Question… Have you ever organized a Door Dash for lots of coworkers in lots of different locations? Me neither! Until today… (Shout out to Cassandra Jimenez at Door Dash for helping me out.)  👍🏻 I’ll make this quick… I’m feeling pretty lucky today, because word on the street says more than two thirds of employees…

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“We live in a rainbow of chaos.” – Paul Cezanne 🌈 Two weeks back, Tobin Honda, one of our west coast-based SMB Media Advisors, put me in touch with Mabel Sansevero of Glamscape, a custom design firm specializing in luxury outdoor living spaces. Glamscape was looking to do an advertorial, and Mabel would be sending…

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We’re all familiar with the Ancient Greek aphorism, “Know thyself.” Though no one’s really sure who said it first. Socrates? Plato? The actress who wrote My Big Fat Greek Wedding? 🧐 When COVID first hit, like most people, I was freaked out and frightened. Holed up in my apartment, looking for positivity, I managed to…

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“The thing we’re trying to do at Facebook is just help people connect and communicate more efficiently.”     -Zuck 🤔 Today’s blog post is dedicated to my sixth grade english teacher, Dale Ford. She taught me to express myself in writing, and introduced me to alliteration, used by all the greats, including The Beatles and…

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WARNING: This blog post is mouthwatering. Please grab a napkin and be prepared. 🥑🍎🌮🥗🍧 Last week, I had the pleasure of meeting the very cool person pictured above: Bon Appétit’s Vice President of Brand Revenue & Strategy, Francesca Marotti. Frankie’s role is a new gig at BA. Her job is tied directly to the brand’s…

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