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Who is a Media Strategist…and Why Do You Need One?

Media-Strategist

Analyzing, selecting and buying media used to be very simple. Print, radio, and outdoor were the only options. Direct mail changed the game, as did multiple TV channels (conventional and cable). Then came the digital era and the proliferation of big- and small-screen options, social media, PPC advertising, SEO, SEM, events, sponsorships, community engagement, and…

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Get Your Holiday On

MediaMax holiday

It’s that time of year… finalizing projects, working on budgets, building strategies for the New Year. And–let’s not forget the shopping, wrapping, cooking, and of course, celebrating! The MediaMax team shared all their favorite songs and we made a holiday playlist just for you! Enjoy, relax, and have a very happy holiday! Now, go get…

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‘One Size Fits All’ Should Never Be an Option

Let’s face it. It’s very easy to get excited over the shiny new penny, the latest in marketing technology, campaigns or programs. In fact, it’s imperative that marketers stay on top of the latest developments. But, there’s one thing. Don’t jeopardize your audience for the sake of something new. Whether it is digital media, print,…

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2020, Here We Come… Advertising Trends to Keep in Mind

MediaMax New Year 2020

Which trends should marketers be considering for the new year? What are the tactics, behavioral shifts, and big ideas that every firm should be paying attention to in 2020? We gazed into our crystal ball—and also researched some market info—to find out. Here are three key points to consider as you march towards the new…

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B2B vs B2C Marketing: How the Two Strategies Differ

marketing

The world of marketing is constantly evolving, where trends are never static. It is important to understand your audience’s behavior in order to see your business succeed. Take this trend for instance, almost 50% of business queries are made via smartphones, a figure that is expected to rise to 70% by 2020. Mobile influences more…

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How to Identify Different Customer Touchpoints?

How to Identify Different Customer Touchpoints?

US companies on average spent 11.2% of their revenue on marketing, according to the 2018-19 CMO Spend Survey published by research giant Gartner. The survey also revealed that most businesses expect to grow their marketing budget going ahead. With companies dedicating such a huge budget to marketing activities, there is intense focus on return on…

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What Really Makes a Successful Campaign?

team success

Any marketing strategy needs to be as dynamic as the audience it wishes to target. Little wonder then that Hubspot’s State of Inbound report reveals that the biggest challenge for marketing is generating traffic and leads, followed closely by proving the ROI of marketing activities. So, what makes for a marketing campaign that has the…

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Is Print Advertising Still Effective?

magazine

Print advertising uses physically printed media to reach out to prospective customers and other potential business associates. To reach the desired target audience, this form of advertising uses: Magazines Newspapers Coupons sent by mail Fliers Billboards Is Print Advertising Effective? From startups and small businesses to Fortune 500 companies include print advertising as an important…

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Podcast Advertising Can Be a Game Changer. Here’s How

The number of podcast listeners in the US has almost doubled in the last nine years, a trend that is only likely to continue in the future. Due to a sharp increase in podcasts, many advertisers are using this trend to promote products and services. According to statistics provided by Apple, as of 2018 there…

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