Blog

Summer Road Trip Sweepstakes

It’s summer! Yay! Let us take you on a road trip across the country. In our annual Road Trip Sweepstakes, you can win fun prizes and learn more about MediaMax along the way. Enter Road Trip Sweeps Here For fifteen years, we have been working with brands, small and large. As local media experts, we…

Read More

The Marketing Conundrum: What’s Next?

As we know, technology has changed business and certainly the marketing landscape. Forever. We thought we would get perspective from a marketing executive who has been on the forefront of marketing and technology throughout her whole career. Hear what she has to say… Nancy A. Shenker is a marketing innovator, brand builder, writer, speaker, and…

Read More

5 Tips for Getting the Most Out of Your Digital Ad Creative

Ads are getting more creative. More versatile. More transformative. Print and digital ads were once utilized for marketing purposes only, but today, they can be found in all parts of the purchase funnel. When you look at the life cycle of an ad, you can see how they are effective at driving awareness, turning curiosity…

Read More

How to Reach Your Target Market in 4 Steps

Are you ready to reach your target market? Once you have defined who you are trying to reach, the next step is to connect with these individuals. Be sure that you have taken the time to clearly define your target audience, as reaching them will depend on who they are, where they like to hang…

Read More

How Successful Companies Spend Their Advertising Budget

Ten percent. This is the portion of revenue that businesses are told to invest in their annual marketing budget. But is this really true? How can we compare a startup company to a well-established brand like Apple? As marketing budgets continue to rise, more companies are choosing to ditch the 10% rule and go after…

Read More

Facebook Uncovered: Verifying the Best Data

On the heels of all of the buzz surrounding Facebook these days, MediaMax wants to provide some key information to help our clients and prospective clients feel more confident about the quality of our first-party data (MaxIQ) and drive more success with our audience-driven Facebook ads. Here’s a brief Q&A with our Head of Digital,…

Read More

Small Business, Big Vision

Small business are sometimes the most innovative. They are creative, nimble and entrepreneurial. We also know that small companies can sometimes be challenged with small budgets and few employees to execute big business strategies. In fact, we are a small business. We get it! This year, we are celebrating our 15th anniversary. As proud as…

Read More

FAV15 Series – Bon Appetit!

  We are all about celebrating. And why not? It’s our 15th anniversary! What better way to celebrate than to highlight some of our favorite recipes from one of our partners, Bon Appétit? From starters to salmon and cookies to chops, our team came together to share their 15 favorite picks. Bon Appétit! 15 Favorite…

Read More