Alaia Belize, Autograph Collection
Alaia Belize, Autograph Collection is located in San Pedro, Belize and is known for their various facilities, including exclusive access to six restaurants, four bars, and three pools. Alaia Belize, Autograph Collection is a part of the Marriott International portfolio of properties.
THE ASK
MediaMax was tasked with growing Alaia Belize’s brand awareness with targeted dedicated e-mails (eMAX).
SOLUTION
eMax (Targeted Dedicated E-Mails) – Personalized email messages were delivered directly to a highly targeted audience of affluent travelers. With a guaranteed CTR of 2%, eMAX is specifically designed to drive awareness and engagement.
INDUSTRY
Hotel and Resort
The Results
Alaia Belize’s metric of success was based on brand awareness. The campaign achieved substantial reach and engagement, proving its effectiveness in sparking interest. The results showed a CTVR of 15%, underscoring the campaign’s impact on driving both interest and sales.