Chopard
Chopard, a luxury Swiss watchmaker and jewelry company, is renowned for its timeless pieces and exceptional quality. Founded by Louis-Ulysse Chopard in 1860, the brand has built a reputation for reliability, precision, and meticulous craftsmanship.
THE ASK
MediaMax was tasked with growing Chopard’s brand recognition, increasing sales, and driving foot traffic to boutiques through targeted programmatic advertising powered by maxIQ. The campaign combined awareness and foot traffic objectives to expand reach, engage potential customers, and encourage in-store visits.
SOLUTION
maxIQ Premium Programmatic – With access to over 3,000 data providers, MediaMax uses informed insights to create custom audience segments based on demographics, behaviors, and geography.
INDUSTRY
Jewelry
The Results
For Chopard, campaign success was measured by driving foot traffic to boutiques. The MaxIQ Display campaign generated 7.8 million impressions, 12,471 clicks, and 1,686 conversions, demonstrating its ability to drive engagement and encourage in-store visits.