Freedom from Religion
Freedom from Religion advocates for the separation of church and state and promotes freedom of conscience for all. Through legal advocacy, education, and public outreach, FFRF works to protect constitutional rights, support secular government, and ensure that people of all beliefs—and those with no religious affiliation—are treated equally under the law.
THE ASK
MediaMax’s primary objective was to increase awareness of the Freedom From Religion Foundation while driving membership signups. To accomplish this goal, the campaign leveraged YouTube to expand reach and engage audiences.
SOLUTION
Video – Utilizing YouTube, video ads were delivered to targeted audiences to drive awareness of FFRF and encourage membership signups. Campaign performance was monitored and optimized to maximize reach, engagement, and opportunities to convert viewers into members.
INDUSTRY
Non-Profit
The Results
For Freedom from Religion, the results demonstrate the campaign’s effectiveness in both increasing brand awareness and driving conversions for membership sign ups. The campaign reached over 2M users and received over 3,000 membership sign ups.