Brown Jordan
Brown Jordan, a renowned luxury outdoor furniture brand, is celebrated for its sophisticated designs, exceptional craftsmanship, and enduring presence in the world of elevated outdoor living.
MediaMax was tasked with increasing reach and brand awareness for Brown Jordan by targeting affluent home owners in key markets with a strategic maxIQ programmatic display campaign.
To maximize reach and conversions, MediaMax leveraged a targeted programmatic advertising strategy across a custom site list. This approach ensured highly efficient delivery to the right audience segments, optimizing engagement and awareness.
Key strategies included:
— Advanced Audience Targeting – Reaching luxury home ownerss and high-intent consumers through interest and behavior-based segmentation.
Brown Jordan’s campaign focused on awareness, delivering nearly 2M+ impressions and reaching over 1.6M people. A strategic mix of display ads drove exceptional engagement and results.
– 1.9M+ Impressions
– 2K+ Clicks
– 0.13% CTR
