Washington County Visitors Association
CASE STUDY
Washington County Visitors Association
Scenically situated between Portland and the Oregon Coast, Oregon’s Tualatin Valley is the gateway to wine country and is home to a multitude of things to see and do.
THE ASK
MediaMax was tasked with raising awareness for Washington County utilizing their inviting video assets.
SOLUTION
Amazon Prime Video– MediaMax tapped into Amazon Prime Video’s premium content to target travelers within a driving radius to Washington County.
INDUSTRY
Travel
The Results
For Washington County, the metric of success was predicated on video completion rates. Our campaign demonstrated significant reach and engagement, driving nearly a 75% VCR with over 3.6 million video completes.
5
M
Impressions
3.6
M
Video Completes
74
%