Lakewood Golf Course
Lakewood Golf Course in Lakewood, CO, offers golfers a spacious and challenging course filled with lush greens and serene surroundings. Additionally, Lakewood Golf Course provides amenities such as a clubhouse with a pro shop, practice facilities including a driving range and putting green, and dining options for golfers to enjoy before or after their rounds.
THE ASK
MediaMax’s primary objective was to increase Lakewood Golf Course’s brand recognition while driving tee time bookings for their two exceptional locations: Fox Hollow and Homestead. To accomplish this goal, the campaign utilized maxIQ display and social media.
SOLUTION
maxIQ Premium Programmatic – With access to over 3,000 data providers, MediaMax uses informed insights to create custom audience segments based on demographics, behaviors, and geography.
Social – Utilizing social media, ads were delivered directly and efficiently to the target audience. Ads were served across META, including Instagram and Facebook and was optimized based on performance.
INDUSTRY
Golf Resort
The Results
For Lakewood Golf Course, the campaign struck the perfect balance between visibility and action. It not only elevated brand awareness among target audiences but also drove a significant uptick in tee time bookings—ultimately delivering an exceptional 14X ROAS.