Chatham Bars Inn
Chatham Bars Inn, a premier luxury coastal resort in Cape Cod, MA, is celebrated for its world-class service, spa, cuisine, and leisure experiences.
MediaMax was tasked with increasing reach and brand awareness for Chatham Bars Inn by targeting affluent travelers in key drive-by markets with a strategic maxIQ programmatic display and paid social campaign.
To maximize reach and conversions, MediaMax leveraged a targeted Meta advertising strategy across Instagram and Facebook. This approach ensured highly efficient delivery to the right audience segments, optimizing engagement and awareness.
Key strategies included:
— Advanced Audience Targeting – Reaching luxury travelers and high-intent consumers through interest and behavior-based segmentation.
Chatham Bars Inn’s campaign focused on awareness and sales, delivering 525K+ impressions and 175+ conversions. A strategic mix of display, native, and social ads drove exceptional engagement and results.
– 200K+ Impressions
– 200+ Clicks
– 0.1% CTR
– 525K+ Impressions
– 5K+ Clicks
– 175+ Conversions
