Arena Stage at The Mead Center for American Theater
CASE STUDY

Arena Stage at The Mead Center for American Theater

Arena Stage at The Mead Center for American Theater is a renowned venue in Washington, D.C. It boasts advanced technology and numerous amenities, including multiple restrooms, concessions, an onsite café, a reading area for students of American theater, full accessibility for people with disabilities, and an outdoor terrace with views of the Potomac and the Washington Monument.

 

THE ASK

MediaMax was tasked with raising awareness among a highly targeted audience to help raise brand awareness for the Arena Stage at The Mead Center for American Theater. This was achieved through targeted dedicated e-mails (eMAX).

SOLUTION

eMAX (Targeted Dedicated E-Mails) – Personalized email messages were delivered directly to a highly targeted audience of those interested in theater. With a guaranteed CTR of 2%, eMAX is specifically designed to drive awareness and engagement.

INDUSTRY

Theater & the Arts

 

 

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The Results

For Arena Stage at The Mead Center for American Theater, the metric of success was predicated on awareness. The campaign displayed reach and engagement, achieving over 11K views and 2K clicks. This reveals the campaign’s effectiveness in increasing interest.

11 K+

Views

2 K+

Clicks

14 %

CTVR