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MMN + BIA/Kelsey: Win of Going Local

The Win of Going Local
Where Main Street Meets Madison Avenue

The media landscape is shifting its mindset and budget, and local market data and analysis demonstrates this. National brands are rediscovering that localizing their campaigns allow them to customize their approach to their target segments, achieving higher precision and ROI in their strategies.

Key Findings:

  • Between 2015 and 2021, national brand marketers will increase spending in local activation by over $17 Billion.
  • Paid advertising to reach local audiences across 16 major media platforms will grow to $174.9 Billion by 2021.

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About MediaMax

Founded in 2003, MediaMax Network partners with the world’s leading media and digital marketing companies to provide geo-targeted print, data, and digital advertising solutions in hundreds of local markets throughout the U.S. and Canada. As the exclusive local advertising partner of Condé Nast, MMN delivers integrated local ad programs to more than 1,000 clients across a wide range of vertical markets including financial services, travel, healthcare, professional services, and more.

About BIA/Kelsey

BIA/Kelsey is a market research and analyst firm that focuses on all things local. Local media is an increasingly dynamic area of ad spending, and is quickly evolving with emerging digital platforms like mobile, social and search. Over the past three decades, BIA/Kelsey has been an authority on these developing technologies as well as their forebearers in traditional media, which continue to transform as they likewise compete for local ad dollars and consumer affinity.

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