Houston Methodist

Industry: Healthcare

Client Type: Regional Brand

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Houston Methodist comprises a leading academic medical center in the Texas Medical Center and six community hospitals serving the Greater Houston area.

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Objective

Promote its leading-edge surgical technology and joint replacement techniques using different creative for women’s, men’s, luxury and business titles.

Solution

Aligned creative assets with the target audience and developed a geo-targeted media plan using 8 different publications

Geography:

Houston, San Antonio/Austin, Texas North, Louisiana

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