Client Type: Regional Brand
Houston Methodist comprises a leading academic medical center in the Texas Medical Center and six community hospitals serving the Greater Houston area.
Promote its leading-edge surgical technology and joint replacement techniques using different creative for women’s, men’s, luxury and business titles.
Aligned creative assets with the target audience and developed a geo-targeted media plan using 8 different publications
Houston, San Antonio/Austin, Texas North, Louisiana
Architectural Digest, Bon Appétit, Condé Nast Traveler, Glamour,
Golf Digest, Self, Vanity Fair, Wired
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