MMN + BIA/Kelsey: Win of Going Local EbookHome / MMN + BIA/Kelsey: Win of Going Local Ebook THE WIN OF GOING LOCAL Where Main Street Meets Madison AvenueBrand strategists & planners are finding what Nielsen calls “HIDDEN POCKETS OF OPPORTUNITY” in local media campaigns to target consumers where they live and work.It’s not a trend. It’s a critical media strategy that national brands are adopting to achieve higher precision and maximize ROI. The power of local has now become a strategic advantage.BIA/Kelsey & MediaMax share their most critical insights on:Why national brands are increasing local activationThe impact of increasing local ad investmentCross platform: Magazine and Digital advertising value propositionsNational brand case studies: How local campaigns drove measurable resultsABOUT MEDIAMAX NETWORKFounded in 2003, MediaMax Network partners with the world’s leading media and digital marketing companies to provide geo-targeted print, data, and digital advertising solutions in hundreds of local markets throughout the U.S. and Canada. As the exclusive local advertising partner of Condé Nast, MMN delivers integrated local ad programs to more than 1,000 clients across a wide range of vertical markets including financial services, travel, healthcare, professional services, and more.ABOUT BIA/KelseyBIA/Kelsey is a market research and analyst firm that focuses on all things local. Local media is an increasingly dynamic area of ad spending, and is quickly evolving with emerging digital platforms like mobile, social and search. Over the past three decades, BIA/Kelsey has been an authority on these developing technologies as well as their forebearers in traditional media, which continue to transform as they likewise compete for local ad dollars and consumer affinity. www.biakelsey.comYes!I want to learn more about why national advertisers are investing in local activation.