MediaMax Network (MMN), the leading provider of local advertising solutions, announces “MMN Community”, a new philanthropic initiative that focuses on supporting local communities and causes. The new program focuses on three pillars of engagement, including Education, Endorsement, and Empowerment.
Ask The Thought Leaders: What’s The Future Of Publishing?
In a joint project BIA/Kelsey just completed with MediaMax resulting in the ebook, The Win of Going Local and a forthcoming webinar on the same topic, we took a hard look at BIA/Kelsey’s forecast for ad spend targeting local audiences through 2021. In the chart below, our data show that national brand marketers are both the biggest and fastest growing of the three types of marketers we compared.
MediaMax Network (MMN) and BIA/Kelsey collaborated to develop an eBook entitled. The Win of Going Local, which looks at how national brands can use localized media campaigns to drive higher growth. In the 15 page ebook, read about how “Brand marketers are going far beyond just helping consumers find where to go locally to enjoy their favorite brands. The bar now is set to where brands need to ‘feel more local’ to consumers to drive higher favorability and engagement.”
MediaMax Network (MMN), the leading provider of local advertising solutions, announces a new partnership with BIA/Kelsey to unveil the growing trend and impact of national advertisers investing in local media strategies. In collaboration, the companies have developed a comprehensive eBook, The Win of Going Local, that reveals what’s behind national brands’ assessment of the effectiveness of targeting local audiences.
MediaMax Network (MMN), the leading provider of local advertising solutions, has appointed Maribel Adams as its Head of Digital. Adams will be responsible for driving digital innovation within the company’s advertising solutions, and will report to Eric Siles, Chief Strategy Officer and David Wilmott, Vice President of Sales. Her key focus will be to align with key media and data vendors, expand capabilities, and build on the existing infrastructure to execute digital advertising programs.
MediaMax Network (MMN), the leading provider of local advertising solutions, announces a new research presentation with MPA – The Association of Magazine Media. In an upcoming webinar on January 25, 2017, MPA and MediaMax will explore the “power of print” and take a look at how the mind works in driving print advertising efficacy. Together, they will also present on the hot topic of message retention in the digital age.
Pinterest is not the only place consumers go for inspiration and planning — in fact adding print to digital helps consumer recall.”Print ads (in magazines) can be read more leisurely, and be more evocative; they can encourage readers to fantasize, to put themselves in the picture,” according to a recent study Neuroscience May Explain Why Magazine Advertising Succeeds by MediaMax Network.
The media landscape continues to evolve rapidly and we recognize the need to deliver digital and data solutions to help our partners hyper-target their audiences in real-time. We're excited to announce significant enhancements to our digital porfolio, MAXDigital. Check out what's new!
MediaMax Network (MMN), the leading provider of local media solutions, announces key changes in its marketing leadership team to take the company to its next stage of growth and success.
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