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A whopping 93 percent of travelers have already changed their plans. But here’s the opportunity… Local Marketing in Summer 2020 Local marketing will be as hot this year as the summer sun. Travel restrictions and anxieties will result in the popularity of the local road trip.  That presents a huge boom for advertisers who know…

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OTT-Advertising

Cord cutters are growing rapidly in number, leading to a steep decline in traditional cable viewing. In fact, TV-streaming services saw a 212% jump in viewing hours over the past year. No wonder US TV ad spending declined 2.9%, reaching $70.3 billion in 2019. This figure is expected to decline further to about only a…

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mediamax digital media

With an increase in cost and clutter in the digital space, brands are feeling the need for more targeted marketing. Digital media buying has certainly matured over the years, enabling more accurate targeting…and more value for the advertiser. Despite its strength today, the new year holds even greater promise [and challenges] for digital media buying.…

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Let’s face it. It’s very easy to get excited over the shiny new penny, the latest in marketing technology, campaigns or programs. In fact, it’s imperative that marketers stay on top of the latest developments. But, there’s one thing. Don’t jeopardize your audience for the sake of something new. Whether it is digital media, print,…

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The number of podcast listeners in the US has almost doubled in the last nine years, a trend that is only likely to continue in the future. Due to a sharp increase in podcasts, many advertisers are using this trend to promote products and services. According to statistics provided by Apple, as of 2018 there…

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Marketing real estate is an art as much as it is a skill, especially for luxury real estate. Speaking directly and engaging affluent clientele requires the right insights, the proper intel, and certainly a multichannel approach. We had the pleasure of connecting with Stephanie Anton, President of Luxury Portfolio International and Leading Real Estate Companies…

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Ads are getting more creative. More versatile. More transformative. Print and digital ads were once utilized for marketing purposes only, but today, they can be found in all parts of the purchase funnel. When you look at the life cycle of an ad, you can see how they are effective at driving awareness, turning curiosity…

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