Blog

What Really Makes a Successful Campaign?

team success

Any marketing strategy needs to be as dynamic as the audience it wishes to target. Little wonder then that Hubspot’s State of Inbound report reveals that the biggest challenge for marketing is generating traffic and leads, followed closely by proving the ROI of marketing activities. So, what makes for a marketing campaign that has the…

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Is Print Advertising Still Effective?

magazine

Print advertising uses physically printed media to reach out to prospective customers and other potential business associates. To reach the desired target audience, this form of advertising uses: Magazines Newspapers Coupons sent by mail Fliers Billboards Is Print Advertising Effective? From startups and small businesses to Fortune 500 companies include print advertising as an important…

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Podcast Advertising Can Be a Game Changer. Here’s How

The number of podcast listeners in the US has almost doubled in the last nine years, a trend that is only likely to continue in the future. Due to a sharp increase in podcasts, many advertisers are using this trend to promote products and services. According to statistics provided by Apple, as of 2018 there…

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Leader Perspectives: Multichannel Marketing in Real Estate

Marketing real estate is an art as much as it is a skill, especially for luxury real estate. Speaking directly and engaging affluent clientele requires the right insights, the proper intel, and certainly a multichannel approach. We had the pleasure of connecting with Stephanie Anton, President of Luxury Portfolio International and Leading Real Estate Companies…

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Win the Holiday Game

It’s almost a wrap. Holiday sales continue to blur the eyes of consumers and retail is buzzing. Companies are certainly reaping the benefits but they can also waste money if they’re not targeting the right people at the right time. So, how can you reach your next best customer? We’ll teach you a few key…

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The Year of the Inclusive CMO: 7 Predictions for 2019

One thing we marketers can always predict is change…rapid change. Our industry is transforming at record speed, super-charged by new technologies and talents. Although I have long believed that every year is the Year of the CMO, he or she who is closest to the entire customer experience will be the closest to the business.…

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MediaMax Announces New Vice President Appointments

MediaMax Announces New Vice President Appointments Company’s digital growth spurs employee promotions of VP, Digital and VP, Ad Operations November 30, 2018 – Valhalla, NY – MediaMax Network (MMN), the leading provider of integrated local advertising solutions, announces the appointments of Maribel Adams and Natalie Corniel to Vice President, Digital and Vice President, Ad Operations,…

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Tis’ the Season!

Have yourself a merry little playlist with David Bowie, Mariah Carey, Elton John, Michael Buble, and more! Enjoy!   Wishing you a wonderful holiday and joyous New Year!  

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