Blog

Win the Holiday Game

It’s almost a wrap. Holiday sales continue to blur the eyes of consumers and retail is buzzing. Companies are certainly reaping the benefits but they can also waste money if they’re not targeting the right people at the right time. So, how can you reach your next best customer? We’ll teach you a few key…

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The Year of the Inclusive CMO: 7 Predictions for 2019

One thing we marketers can always predict is change…rapid change. Our industry is transforming at record speed, super-charged by new technologies and talents. Although I have long believed that every year is the Year of the CMO, he or she who is closest to the entire customer experience will be the closest to the business.…

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MediaMax Announces New Vice President Appointments

MediaMax Announces New Vice President Appointments Company’s digital growth spurs employee promotions of VP, Digital and VP, Ad Operations November 30, 2018 – Valhalla, NY – MediaMax Network (MMN), the leading provider of integrated local advertising solutions, announces the appointments of Maribel Adams and Natalie Corniel to Vice President, Digital and Vice President, Ad Operations,…

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Tis’ the Season!

Have yourself a merry little playlist with David Bowie, Mariah Carey, Elton John, Michael Buble, and more! Enjoy!   Wishing you a wonderful holiday and joyous New Year!  

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What are the Advantages of Geo-Targeted Advertising?

What are the Different Types of Targeting? Panel Based Data First Party Audience Data Geography Third Party Audience Data   Look Alike Targeting Third Party Retargeting Data Custom Micro Segmentation Why is geography an important part of the marketing mix? Every product or service belongs more to a certain category of buyers. These niche markets…

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How Expert Marketers Target Audiences In Major Cities

One of the hardest parts about marketing is promoting your business to people who are most likely to become customers. Expert marketers are incredibly savvy with their time and advertising spend. To ensure they are reaching a wide and qualified audience, expert marketers target consumers in major cities. Let’s look at an example. An interior…

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Geo-Targeting For Your Business: The Positive ROI

Geotargeting, or location-based technology, delivers content to a user based on their location. Campaigns can be set up by city, zip code, IP address, device ID or GPS signals. By geotargeting users, you can capture them in a relevant setting and mindset. Location-based targeting is so effective, about half of national brand marketing executives expect…

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Why These 7 Magazines Can Be Your Key To Brand Awareness

For almost 300 years, magazines have been used as a vessel for storytelling. Powerfully evocative, they drive deep feelings and relationships with their readers. While some are innovative and technical, others are creative and aspirational, but all magazines possess a powerful commonality, the printed word. Expertly researched, thoughtfully written and carefully edited, these printed documents…

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Summer Road Trip Sweepstakes

It’s summer! Yay! Let us take you on a road trip across the country. In our annual Road Trip Sweepstakes, you can win fun prizes and learn more about MediaMax along the way. Enter Road Trip Sweeps Here For fifteen years, we have been working with brands, small and large. As local media experts, we…

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