Kim Crawford
Industry: Wine & Spirits
Client Type: National Brand
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When flavor is at the core of your philosophy, grapes become the defining factor in ensuring excellent wine. Kim Crawford Wine's philosophy on making good wine is simple: focus on flavor.
Objective
Constellation brands wanted to raise awareness on their New Zealand brand wine, Kim Crawford in the U.S.
Solution
digital program on the Condé Nast’s full collection included display banners and pre-roll. The Kim Crawford Wine ad’s targeting included a contextually relevant filter to reach their ideal audience of adults interested in entertainment and culture.
Geography:
National
Recommended Media
Full Condé Nast Collection
Outcomes
Contracted impressions: 683,987
Delivered impressions: 980,304
Bonus impressions: 296,317
Clicks: 2,277
CTR: 0.23%
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