Kim Crawford

Industry: Wine & Spirits

Client Type: National Brand

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When flavor is at the core of your philosophy, grapes become the defining factor in ensuring excellent wine. Kim Crawford Wine's philosophy on making good wine is simple: focus on flavor.

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Objective

Constellation brands wanted to raise awareness on their New Zealand brand wine, Kim Crawford in the U.S.

Solution

digital program on the Condé Nast’s full collection included display banners and pre-roll. The Kim Crawford Wine ad’s targeting included a contextually relevant filter to reach their ideal audience of adults interested in entertainment and culture.

Geography:

National

Recommended Media

Full Condé Nast Collection

Outcomes

Contracted impressions: 683,987
Delivered impressions: 980,304
Bonus impressions: 296,317
Clicks: 2,277
CTR: 0.23%

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