JetBlue

Industry: Travel & Toursim

Client Type: National Brand

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JetBlue is New York's Hometown Airline®, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles (Long Beach), Orlando, and San Juan. JetBlue carries more than 38 million customers a year to 101 cities in the U.S., Caribbean, and Latin America with an average of 1,000 daily flights.

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Objective

Raise awareness of the launch of JetBlue Mint and its special lie-flat seats by using a ‘stand out’ unit in the magazines.

Solution

A geo-targeted print campaign in one major metro market in California. The campaign ran in three Condé Nast titles and featured a folded insert creative unit.

Geography:

San Francisco Metro

Recommended Media

Condé Nast Traveler, The New Yorker, Wired

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