Guinness
Industry: Wine, Beer & Spirits
Client Type: National Brand
Share
Guinness is an Irish dry stout that originated in the brewery of Arthur Guinness (1725–1803) at St. James's Gate brewery in the capital city of Dublin, Ireland. Guinness, produced by the Diageo beverages company, is one of the most successful beer brands worldwide. It is brewed in almost 50 countries and is available in over 120.
Objective
Raise awareness of its brand among upscale men in Canada.
Solution
Run a geo-targeted print ad campaign in 2 iconic Conde Nast brands that have a distinct male audience.
Geography:
Canada
Recommended Media
GQ, Details
Related Posts
Premium Print & Digital Media Solutions
Reach Your Audience At Every Touch Point
As local market media experts, we offer full-service media planning and buying to reach your audience, from Main Street to Madison Ave.