Caron
Industry: Healthcare
Client Type: Regional Brand
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Caron's work is all about healing. They aim to transform lives impacted by addiction and substance use through proven, comprehensive and personalized behavioral healthcare solutions. They are dedicated to delivering evidence-based, gender-specific behavioral health and addiction programming, all while treating patients and families with the respect they deserve.
Objective
Increase awareness of its exclusive upscale rehab facilities, targeting high-net worth, C-Suite men.
Strategy
Reaching men in need of lifesaving addiction and behavioral healthcare rehab, by targeting the people who love them most – their wives and mothers.
Geography:
DC, Philly
Recommended Media
print and digital included: Architectural Digest, Bon Appétit, Glamour, Self
Results
Print: overall market lift - increase in call center and admissions
Digital: strongly outperformed competitor - .20 ctr vs 0.03 ctr
Client Testimonial
MediaMax enabled us to reach our niche audience in the titles that matter most to them. On top of that, the digital placements were among our top performers across multiple metrics. They were truly a key partner on this campaign, and will be again next year. - D. Welch, Media Director
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