Caron

Industry: Healthcare

Client Type: Regional Brand

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Caron's work is all about healing. They aim to transform lives impacted by addiction and substance use through proven, comprehensive and personalized behavioral healthcare solutions. They are dedicated to delivering evidence-based, gender-specific behavioral health and addiction programming, all while treating patients and families with the respect they deserve.

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Objective

Increase awareness of its exclusive upscale rehab facilities, targeting high-net worth, C-Suite men.

Strategy

Reaching men in need of lifesaving addiction and behavioral healthcare rehab, by targeting the people who love them most – their wives and mothers.

Geography:

DC, Philly

Recommended Media

print and digital included: Architectural Digest, Bon Appétit, Glamour, Self

Results

Print: overall market lift - increase in call center and admissions
Digital: strongly outperformed competitor - .20 ctr vs 0.03 ctr

Client Testimonial

MediaMax enabled us to reach our niche audience in the titles that matter most to them. On top of that, the digital placements were among our top performers across multiple metrics. They were truly a key partner on this campaign, and will be again next year.  - D. Welch, Media Director

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