Douglas Elliman

Established in 1911, Douglas Elliman has grown to become the largest regional and the nation’s fourth largest real estate company, with a current network of more than 6,000 agents in over 80 offices throughout Manhattan, Brooklyn, Queens, Long Island (including the Hamptons and North Fork), Westchester and Putnam Counties, as well as South Florida, California, Connecticut, Colorado and New Jersey.

OBJECTIVE
Run branding campaigns and ads for specific listings, using both print and digital media in affluent markets.

TARGET AUDIENCE
High-net-worth individuals

SOLUTION
A geo-targeted print campaign in three markets drove awareness of the individual brokers’ services at Douglas Elliman Real Estate. The campaign ran in five luxury Condé Nast magazines along with standard banners and targeted an affluent adult audience.

Total audience for the ten-month flight:
Manhattan: 856,030
West LA: 83,850
New Haven/Hartford: 27,950

RECOMMENDED MEDIA

Architectural Digest, Condé Nast Traveler, GQ, The New Yorker, Vogue