Client

Magnanni

Magnanni, a distinguished Spanish luxury footwear brand renowned for blending classic and contemporary styles.

Objective

The primary goal for Magnanni was to increase their sales, specifically focusing on driving conversions in footwear.

Media Strategy

To achieve their sales objective, Magnanni implemented a strategic media strategy utilizing maxIQ’s intelligent targeting. This entailed leveraging custom audience segments across various channels such as social media, display advertising, and retargeting campaigns. The goal was to engage potential customers and drive them towards making shoe purchases.

Outcome

As a result of their well-executed media strategy, Magnanni successfully achieved 167 conversions. These conversions represent the number of customers who not only engaged with their advertising campaigns but also completed the desired action of making a purchase.

Industry

Retail (Footwear)

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