Local Advertising.
Expert Local Ads Strategy.
Condé Nast
Condé Nast is a recognized leader in the industry and receives awards annually for excellence in thought leadership, journalism, photography, design, and editorial. Condé Nast’s brands are backed by an affluent audience, with $3.6 trillion in spending power. Among the brands’ audience members are consumers who have lifestyles, interests, and passions that suit your brand.
Why MediaMax?
Through local print advertising, your brand’s message appears in the publications that are most relevant to you, with a message tailored to your local market. Partner with MediaMax and join our network to help get you where you want to be.
Benefits of Local Advertising.
FAQs: Local Ads.
Geotargeting directs ads to consumers who are within a particular radius of the company. For example, a restaurant might display ads to people who are within a five-block radius of the restaurant’s location and who search for nearby restaurants. It reaches people when they are most likely to take action, such as when they’re hungry and within walking or driving distance.
While geotargeting and geofencing are both examples of local advertising techniques, they aren’t the same. The best way to understand the difference between the two is to recognize that geofencing is a type of geotargeting.
Geotargeting is much broader than geofencing. It can use customer’s GPS and mobile phone location data, but it also reaches a local audience through the following:
- Local print media
- Email marketing campaigns
- Targeted text messages
- Local search results
- Custom landing pages
Local ads are marketing messages targeted to a specific geographic area. Using local advertising lets you target consumers based on where they are. Reaching consumers where they are leads to greater return on investment and better connections.
MediaMax can help your brand reach a local audience. We offer full-service media planning and buying, helping you develop a campaign that reaches the consumers who are most likely to respond to your messages.
Geotargeting improves the reach of your brand’s marketing campaigns while saving your company money. Through geotargeting, you can rest assured that your messages will only reach the most relevant audience. Geotaregeting also lets you develop more personalized marketing messages, building more engagement with your audience and leading to a greater ROI.