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How to Identify Different Customer Touchpoints?

US companies on average spent 11.2% of their revenue on marketing, according to the 2018-19 CMO Spend Survey published by research giant Gartner. The survey also revealed that most businesses expect to grow their marketing budget going ahead. With companies dedicating such a huge budget to marketing activities, there is intense focus on return on…

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Influencers and the Future of Marketing –Since 2017, Google searches for the phrase “Influencer Marketing” has increased by 1500% — For each dollar spent on Influencer Marketing, marketers see an average of $7.65 in end media value returned –89% of businesses say ROI (return on investment) is comparable to or better than other marketing channels…

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team success

Any marketing strategy needs to be as dynamic as the audience it wishes to target. Little wonder then that Hubspot’s State of Inbound report reveals that the biggest challenge for marketing is generating traffic and leads, followed closely by proving the ROI of marketing activities. So, what makes for a marketing campaign that has the…

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Commentary First-Party Versus Third-Party Data: What You Should Know StreetFight.com July 24, 2019 by Jackie Graziano We know that more and more marketers are using data to provide insights and steer their marketing strategies. In fact, nearly two-thirds of marketing leaders state that their use of online customer data has increased over the past two…

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magazine

Print advertising uses physically printed media to reach out to prospective customers and other potential business associates. To reach the desired target audience, this form of advertising uses: Magazines Newspapers Coupons sent by mail Fliers Billboards Is Print Advertising Effective? From startups and small businesses to Fortune 500 companies include print advertising as an important…

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Podcasts: Music to a Marketer’s Ear For advertisers, podcasts are an ideal way to capture attention and drive brand & product awareness. o Currently 700K+ existing podcasts o 51% (144M) of US pop has listened to a podcast – up from 44% in 2018 o 32% (90 million) listened to a podcast in the last…

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The number of podcast listeners in the US has almost doubled in the last nine years, a trend that is only likely to continue in the future. Due to a sharp increase in podcasts, many advertisers are using this trend to promote products and services. According to statistics provided by Apple, as of 2018 there…

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Nearly two-thirds of marketing leaders state that their use of online customer data has increased over the past two years. And, 70% of them also said that they were planning to make use of more customer data in the coming years, according to the 2018 CMO Survey conducted by Duke University’s Fuqua School of Business.…

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magazine

There might just be a way to put the entire print vs digital marketing debate to rest. Surprised? Recent neuroscientific research reveals that the way our brain works when we read print is very different from the way it works when we read online. In fact, neuroscience goes so far as to prove that print…

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Marketing real estate is an art as much as it is a skill, especially for luxury real estate. Speaking directly and engaging affluent clientele requires the right insights, the proper intel, and certainly a multichannel approach. We had the pleasure of connecting with Stephanie Anton, President of Luxury Portfolio International and Leading Real Estate Companies…

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