Posts by Jackie Graziano

How to Reach Your Target Market in 4 Steps

Are you ready to reach your target market? Once you have defined who you are trying to reach, the next step is to connect with these individuals. Be sure that you have taken the time to clearly define your target audience, as reaching them will depend on who they are, where they like to hang…

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Your Best Investment: Shifting Marketing from Institutions to Individuals

Targeting, personalization, and customer journey management are considered the highest priorities for marketers of financial services. Marketers need to manage omni-channel campaigns to ensure they’re achieving brand consistency and compliance across all channels. For more facts & figures, check out our latest infographic. Download Infographic About MediaMax Network Founded in 2003, MediaMax Network partners with…

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Driving Profits with Advertising: What Auto Marketers Need to Consider

Auto purchasers are in the market for at least 6 months, actively researching and seeking advice. It’s critical for brand marketers and dealers to advertise consistently and reach their targeted consumers at every touchpoint. For more facts & figures, check out our latest infographic. Download Infographic About MediaMax Network Founded in 2003, MediaMax Network partners…

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Facebook Uncovered: Verifying the Best Data

On the heels of all of the buzz surrounding Facebook these days, MediaMax wants to provide some key information to help our clients and prospective clients feel more confident about the quality of our first-party data (MaxIQ) and drive more success with our audience-driven Facebook ads. Here’s a brief Q&A with our Head of Digital,…

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Small Business, Big Vision

Small business are sometimes the most innovative. They are creative, nimble and entrepreneurial. We also know that small companies can sometimes be challenged with small budgets and few employees to execute big business strategies. In fact, we are a small business. We get it! This year, we are celebrating our 15th anniversary. As proud as…

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A Healthy Strategy: Healthcare + Advertising

Healthcare consumers are informed, empowered and impatient. It’s critical to focus on what’s important to them and deliver what they need…when they need it. For more facts & figures, check out our latest infographic. Download Infographic About MediaMax Network Founded in 2003, MediaMax Network partners with the world’s leading media and digital marketing companies to…

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FAV15 Series – Bon Appetit!

  We are all about celebrating. And why not? It’s our 15th anniversary! What better way to celebrate than to highlight some of our favorite recipes from one of our partners, Bon Appétit? From starters to salmon and cookies to chops, our team came together to share their 15 favorite picks. Bon Appétit! 15 Favorite…

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First-Party Data is King

Courtesy: Streetfightmag.com Grabbing and maintaining a customer’s attention has become an even more challenging task for marketers at a time when in-store visits are declining and digital options are growing more numerous by the day. To stay ahead of the game, smart marketers take control of the data conversation. Whether your thing is data visualization,…

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