Posts by Jackie Graziano

Geo-Targeting For Your Business: The Positive ROI

Geotargeting, or location-based technology, delivers content to a user based on their location. Campaigns can be set up by city, zip code, IP address, device ID or GPS signals. By geotargeting users, you can capture them in a relevant setting and mindset. Location-based targeting is so effective, about half of national brand marketing executives expect…

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A Marketing Adventure: Travel + Advertising

Travel sales will continue to rise exponentially and it is critical for marketers to know when and where to engage and influence this audience of avid travelers. For must-know facts & figures, check out our latest infographic. Download Infographic About MediaMax Network Founded in 2003, MediaMax Network partners with the world’s leading media and digital…

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Consumer Market: Looking Towards 2025

Staying on top of consumer and advertising trends is critical. That’s why we turned to Bob Shullman, research guru and analyst, to get his perspective and learn more about the future of the consumer marketplace. As marketers, knowing more about your audience empowers you to build the most effective marketing strategies. We are here to…

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Media Agencies Conquer Industry Transparency Issues with NetSuite

Forthea Interactive and MediaMax Focus on Creativity and Clients by Eliminating Business Process Complexity To focus time on rapidly changing client needs, boutique media agencies are selecting Oracle NetSuite to scale their business, without sacrificing creativity. For example, Forthea Interactive and MediaMax implemented Oracle NetSuite to gain a source of efficiency across their growing businesses…

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How to Reach Your Target Market in 4 Steps

Are you ready to reach your target market? Once you have defined who you are trying to reach, the next step is to connect with these individuals. Be sure that you have taken the time to clearly define your target audience, as reaching them will depend on who they are, where they like to hang…

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Your Best Investment: Shifting Marketing from Institutions to Individuals

Targeting, personalization, and customer journey management are considered the highest priorities for marketers of financial services. Marketers need to manage omni-channel campaigns to ensure they’re achieving brand consistency and compliance across all channels. For more facts & figures, check out our latest infographic. Download Infographic About MediaMax Network Founded in 2003, MediaMax Network partners with…

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Driving Profits with Advertising: What Auto Marketers Need to Consider

Auto purchasers are in the market for at least 6 months, actively researching and seeking advice. It’s critical for brand marketers and dealers to advertise consistently and reach their targeted consumers at every touchpoint. For more facts & figures, check out our latest infographic. Download Infographic About MediaMax Network Founded in 2003, MediaMax Network partners…

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Facebook Uncovered: Verifying the Best Data

On the heels of all of the buzz surrounding Facebook these days, MediaMax wants to provide some key information to help our clients and prospective clients feel more confident about the quality of our first-party data (MaxIQ) and drive more success with our audience-driven Facebook ads. Here’s a brief Q&A with our Head of Digital,…

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Small Business, Big Vision

Small business are sometimes the most innovative. They are creative, nimble and entrepreneurial. We also know that small companies can sometimes be challenged with small budgets and few employees to execute big business strategies. In fact, we are a small business. We get it! This year, we are celebrating our 15th anniversary. As proud as…

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