Posts by Jackie Graziano

Influencers and the Future of Marketing

Influencers and the Future of Marketing –Since 2017, Google searches for the phrase “Influencer Marketing” has increased by 1500% — For each dollar spent on Influencer Marketing, marketers see an average of $7.65 in end media value returned –89% of businesses say ROI (return on investment) is comparable to or better than other marketing channels…

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What Really Makes a Successful Campaign?

team success

Any marketing strategy needs to be as dynamic as the audience it wishes to target. Little wonder then that Hubspot’s State of Inbound report reveals that the biggest challenge for marketing is generating traffic and leads, followed closely by proving the ROI of marketing activities. So, what makes for a marketing campaign that has the…

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First-Party Versus Third-Party Data: What You Should Know

Commentary First-Party Versus Third-Party Data: What You Should Know July 24, 2019 by Jackie Graziano We know that more and more marketers are using data to provide insights and steer their marketing strategies. In fact, nearly two-thirds of marketing leaders state that their use of online customer data has increased over the past two…

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Is Print Advertising Still Effective?


Print advertising uses physically printed media to reach out to prospective customers and other potential business associates. To reach the desired target audience, this form of advertising uses: Magazines Newspapers Coupons sent by mail Fliers Billboards Is Print Advertising Effective? From startups and small businesses to Fortune 500 companies include print advertising as an important…

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Podcasts: Music to a Marketer’s Ear

Podcasts: Music to a Marketer’s Ear For advertisers, podcasts are an ideal way to capture attention and drive brand & product awareness. o Currently 700K+ existing podcasts o 51% (144M) of US pop has listened to a podcast – up from 44% in 2018 o 32% (90 million) listened to a podcast in the last…

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Podcast Advertising Can Be a Game Changer. Here’s How

The number of podcast listeners in the US has almost doubled in the last nine years, a trend that is only likely to continue in the future. Due to a sharp increase in podcasts, many advertisers are using this trend to promote products and services. According to statistics provided by Apple, as of 2018 there…

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Leader Perspectives: Multichannel Marketing in Real Estate

Marketing real estate is an art as much as it is a skill, especially for luxury real estate. Speaking directly and engaging affluent clientele requires the right insights, the proper intel, and certainly a multichannel approach. We had the pleasure of connecting with Stephanie Anton, President of Luxury Portfolio International and Leading Real Estate Companies…

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5 Ways to Reach Your Audience Digitally


The way people communicate has been revolutionized. Now more than ever, people interact with one another from behind the comfort of a screen, sharing every detail of their life― digitally. With that in mind, here are 5 types of advertising that a brand can use to reach the connected consumer. Display 70% are more likely…

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