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Ahh, sweet summer is here. But, this summer is different. Folks are slowly coming out of the recent pause and feeling undecided what to do next. One thing we know for sure is that people love to travel, and business people need to travel. Therefore, travel will return again. We had a recent conversation with Ron Gorodesky, Founder and…

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As the saying goes… “be careful what you wish for,” advertisers now have what they’ve always wanted—a captive audience. Now what? With a wide multichannel media environment, marketers have to work even harder to capture consumer attention, seeing those rare moments of undivided focus. In these distracted times, marketers seek to identify what media matters…

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As companies navigate through these unchartered waters, they are reallocating marketing dollars to local advertising to connect with their communities, engage local audiences, and target the most viable local customers. Check out some key facts about local advertising. Local advertising revenue in the U.S. is expected to exceed $144 Billion in 2020. Among those who…

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We’re in a time that took us all by surprise. We know that each day brings a “new norm”…and each day requires new levels of adaptability. Although real estate has been redefined in current days, business still goes on.  We had the privilege to chat with Stephanie Anton, President, Luxury Portfolio International® and Leading Real…

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OTT-Advertising

Cord cutters are growing rapidly in number, leading to a steep decline in traditional cable viewing. In fact, TV-streaming services saw a 212% jump in viewing hours over the past year. No wonder US TV ad spending declined 2.9%, reaching $70.3 billion in 2019. This figure is expected to decline further to about only a…

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We have a long-standing history of caring for our partners, recognizing they are the heartbeat of MediaMax. The safety and well-being of our employees and our customers is always our priority, and we recognize the important role we play in helping you navigate your marketing needs as well as being there for you during disruptions.…

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In the last couple of weeks, there has been a level of anxiety across the world, country, and especially right in our own backyard, Westchester County, NY.  In the midst of this Coronavirus chaos, fears are high and many brands are hesitant to invest in marketing and advertising with such uncertainty. But, to the contrary,…

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mediamax digital media

With an increase in cost and clutter in the digital space, brands are feeling the need for more targeted marketing. Digital media buying has certainly matured over the years, enabling more accurate targeting…and more value for the advertiser. Despite its strength today, the new year holds even greater promise [and challenges] for digital media buying.…

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MediaMax holiday

It’s that time of year… finalizing projects, working on budgets, building strategies for the New Year. And–let’s not forget the shopping, wrapping, cooking, and of course, celebrating! The MediaMax team shared all their favorite songs and we made a holiday playlist just for you! Enjoy, relax, and have a very happy holiday! Now, go get…

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Let’s face it. It’s very easy to get excited over the shiny new penny, the latest in marketing technology, campaigns or programs. In fact, it’s imperative that marketers stay on top of the latest developments. But, there’s one thing. Don’t jeopardize your audience for the sake of something new. Whether it is digital media, print,…

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