Posts by Jackie Graziano

Win the Holiday Game

It’s almost a wrap. Holiday sales continue to blur the eyes of consumers and retail is buzzing. Companies are certainly reaping the benefits but they can also waste money if they’re not targeting the right people at the right time. So, how can you reach your next best customer? We’ll teach you a few key…

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MediaMax Announces New Vice President Appointments

MediaMax Announces New Vice President Appointments Company’s digital growth spurs employee promotions of VP, Digital and VP, Ad Operations November 30, 2018 – Valhalla, NY – MediaMax Network (MMN), the leading provider of integrated local advertising solutions, announces the appointments of Maribel Adams and Natalie Corniel to Vice President, Digital and Vice President, Ad Operations,…

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Tis’ the Season!

Have yourself a merry little playlist with David Bowie, Mariah Carey, Elton John, Michael Buble, and more! Enjoy!   Wishing you a wonderful holiday and joyous New Year!  

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What are the Advantages of Geo-Targeted Advertising?

What are the Different Types of Targeting? Panel Based Data First Party Audience Data Geography Third Party Audience Data   Look Alike Targeting Third Party Retargeting Data Custom Micro Segmentation Why is geography an important part of the marketing mix? Every product or service belongs more to a certain category of buyers. These niche markets…

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How Expert Marketers Target Audiences In Major Cities

One of the hardest parts about marketing is promoting your business to people who are most likely to become customers. Expert marketers are incredibly savvy with their time and advertising spend. To ensure they are reaching a wide and qualified audience, expert marketers target consumers in major cities. Let’s look at an example. An interior…

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Geo-Targeting For Your Business: The Positive ROI

Geotargeting, or location-based technology, delivers content to a user based on their location. Campaigns can be set up by city, zip code, IP address, device ID or GPS signals. By geotargeting users, you can capture them in a relevant setting and mindset. Location-based targeting is so effective, about half of national brand marketing executives expect…

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A Marketing Adventure: Travel + Advertising

Travel sales will continue to rise exponentially and it is critical for marketers to know when and where to engage and influence this audience of avid travelers. For must-know facts & figures, check out our latest infographic. Download Infographic About MediaMax Network Founded in 2003, MediaMax Network partners with the world’s leading media and digital…

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Consumer Market: Looking Towards 2025

Staying on top of consumer and advertising trends is critical. That’s why we turned to Bob Shullman, research guru and analyst, to get his perspective and learn more about the future of the consumer marketplace. As marketers, knowing more about your audience empowers you to build the most effective marketing strategies. We are here to…

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Media Agencies Conquer Industry Transparency Issues with NetSuite

Forthea Interactive and MediaMax Focus on Creativity and Clients by Eliminating Business Process Complexity To focus time on rapidly changing client needs, boutique media agencies are selecting Oracle NetSuite to scale their business, without sacrificing creativity. For example, Forthea Interactive and MediaMax implemented Oracle NetSuite to gain a source of efficiency across their growing businesses…

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