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The New Year is here. The media landscape is evolving by the day, options are boundless, and marketers are required to engage customers in ways that are unprecedented. So, will you succeed? Yes! You will, indeed! (98 and ¾ percent guaranteed.) Following the words of Dr. Seuss, let’s be positive & take the lead. Reaching…

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There’s no dispute that technology has transformed the way brands advertise and market themselves. The disruption is exciting but also very daunting. As an attendee at the BIA/Kelsey NEXT Conference in Boston this week, the message remained clear. The landscape is evolving at warped speeds and it’s not going to slow down any time soon.…

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The speed of change in media is mindboggling, with today’s trends becoming yesterday’s news faster than you can blink. But that’s no excuse not to plan your strategy based on hypertargeting your audience. Speaking directly to your audience trumps all. But, media is the critical piece that makes it all happen—whether traditional, digital or other…

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Just like people, no two markets are exactly alike. Each has its own unique DNA of media consumption and buying habits. Take Sacramento, CA and Atlanta, GA—roughly the same population, but day and night when it comes to media usage. It’s not hard to recognize that a one-size-fits-all approach is not the answer for advertising strategies.…

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Don’t Worry, Be Happy Fact: Reading magazines make people feel good. Readers look to magazines to learn about a new product, enhance their life, or as a place for inspiration. See all the ways that magazines positively affects its readers. Download Infographic About MediaMax Network Founded in 2003, MediaMax Network partners with the world’s leading media and digital marketing companies…

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Vertical Impact Print magazines are a critical source for driving business across many industry verticals. Healthcare, finance, luxury goods, and travel all see positive metrics from print whether its for informing consumers or targeting influencers. See how the numbers stack up for different verticals. Download Infographic About MediaMax Network Founded in 2003, MediaMax Network partners with the world’s…

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Distinctive & Influential: DNA of Gen-X Affluent Influencers Are you forgetting a key demographic? An important segment of Generation X called the Affluent Influencers deserves a second look. These Affluent Influencers are valuable consumers that friends and peers rely on for advice and opinions on brands, products and services for the home, childcare and technology.…

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Power of Print Advertising People of all ages are reading magazines. In fact, more than two-thirds of Americans have read a magazine in the last 30 days! Research continues to prove that magazines are a powerful advertising medium, both inspirational and influential. See how it measures up. Download Infographic   About MediaMax Network Founded in…

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