| W challenges standard views of popular culture, covering the worlds of fashion, beauty, the arts and celebrity with an unbridled passion for revelation. Elements of high and low culture mingle in its pages, delivered via rich text and the most intriguing photography of any magazine in the world. |
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| The readers of W magazine: |
| Are 329% more likely to have a household income of over $500k |
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| Spend $827 million each year on apparel |
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| Are 159% more likely to be are C-level executives |
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| Spend over $383 million each year on watches and fine jewelry |
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| Are 313% more likely to entertain at home at least once a week |
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| Median Age: ............................................................ |
37 |
| Female Readers: ..................................................... |
82% |
| Readers Per Copy : ................................................. |
3.0 |
| Subscriber Base : .................................................. |
90% |
| Median Household Income(MMR): ............................ |
$146,169 |
Source: MRI Doublebase 2007. MMR 2007.
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